According to the World Health Organization’s statistical data, chronic non-infectious diseases form a significant proportion of diseases linked to special dietary needs. Thus, it is necessary to provide education on special diet, adjusted to needs, in every facility which offers high-quality tourist services.
According to statistics, of the six WHO regions, the European region is most affected by non-infectious chronic diseases, but their growth is staggering: by the year 2030 it is estimated that at least 75% causes of death will be attributed to non-infectious diseases (WHO, 2015.).
The impact of major non-communicable diseases (diabetes which precedes obesity and poor lifestyle, cardiovascular disease, cancer, chronic respiratory diseases and mental disorders) are equally alarming. Persons who require special dietary needs, such as athletes, vegetarians, vegans, then nursing mothers and pregnant women are also on the rise. All this points to the great opportunities and needs that can satisfy the concept of improving the conditions of these diet group Croatian and European populations.
People with especially dietary needs ask for better service in the field from tourism to public health.
Unlike other similar standards in the field of tourism, which are typically the application of general rules and standards with internal technical and technological effects, but no visible promotion and market effects on end users (eg. The establishment of the HACCP system in accordance with legal requirements for certification according to the IFS food and IFS Logistics), Healthy Meal Standard (HMS) has unique ability to directly address the great number of groups of guests with special dietary needs and habits of each only at the European level has a hundred million members. Therefore, applying this standard opens many opportunities in marketing, sales, extended season, which confirmed its support for the Ministry of Tourism.
One of the ways a company can demonstrate its corporate social responsibility is through various forms of self-regulation. In late 2011 and early 2012, a group of experts, tasked by the European Commission, developed the first version of a codex, thereafter submitted for public consultations which lasted from June until September 2012. Taking into consideration the positive feedback received, the entire initiative was incorporated into Action 5 of the European Commission’s Strategy for Corporate Social Responsibility for 2011-14, and from there it was developed in two directions:
• Creation of principles of best practice for better independent and voluntary regulation
• Establishment of a community of participants interested in promoting, applying and improving the principles of voluntary regulation.